Niwot Rental and Feed 'Rolling' with times for 40 years

There aren't many places where you can pick up a bag of birdseed, a bale of alfalfa, rent a Bobcat, buy a plush dog toy and goat's milk soap, check the community bulletin board to see who has chickens for sale, and be recognized by a familiar face at the counter who rings you up.

"Most of the people call you by your first name when they come in. They know us," said Tim Rollman whose parents, Steve...