Essential businesses seem to come out on top of COVID

When COVID hit earlier this year, the whole world seemed to be scrambling. Schools and businesses were shut down, all in an attempt to maintain social distancing and public safety; but a few businesses were able to stay open, including liquor stores and marijuana dispensaries.

These businesses, which are deemed "essential" under state and local public health orders, were not open under the same circumstances as before. Marqis Griffin, the marketing manager for Wyatt's Wines and Spirits in south Longmont said, "A large part of our business has shifted to online ordering for pickup and delivery... It was a difficult transition, but we are getting into a good rhythm and excited for the potential of our online services."

Similarly, while Niwot Liquor owner Thomas Valdez said that there have been extra costs with keeping people safe, "We've got a lot of new customers that have began shopping locally... because of their [customers] unwillingness to go to other stores or travel out of Niwot to do their shopping."

This increase in customers, and business in general, also has occurred at Niwot's Starbuds dispensary. Starbuds required masks prior to both the state and county mandates and, even with its safety measures in place, has seen a substantial increase in business. "We were fortunate that we were deemed essential," said owner Ernie Craumer. "Initially the county required us to go to curbside operations--that lasted for about three days--then they allowed dispensaries to go back inside."

Despite the recent success all three businesses have seen, it hasn't always been easy. Craumer explained how difficult it was to establish Starbuds. He and his family purchased the property in 2014, but it wasn't able to open its doors until three years later in November 2017. Since then, they appear to have a healthily growing business, despite its somewhat rocky start.

Similarly, both Valdez and Griffin said that with changes to Colorado liquor laws, their businesses had to adapt since chain stores are now able to sell full-strength beer. "Before COVID, I think the liquor industry in general was still adjusting," Valdez said.

Griffin added that the newfound competition of chain stores versus independent retailers will affect the industry for years to come.

Even so, these local businesses are grateful both to their teams and the community, especially with COVID. "We strive to create an environment where everyone can be themselves, and believe that it translates into a happy staff that can provide the best customer service," Griffin said. "Some great new additions to our team have also really helped us navigate uncertain circumstances."

"People are very comfortable coming in, Craumer said. "As far as going forward, obviously everyone hopes a vaccine is developed... We're lucky to be a family business."

Even though changes have had to be made--limited hours, changes in store policy, cancelled events--it is clear that the success of these businesses has hinged on the fact that people have shifted to shopping more locally.

Valdez said, "We'd like to thank all of our great customers and the community of Niwot for keeping our doors open."